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    Product placement ın Czech Republic
    (İstanbul Ticaret Üniversitesi, 2018) Kubka, Petr
    We are all surrounded by hundereds of ads every day and we mostly see them on TV. Modern technology however allows us to skip through TV ads. This is one of the reasons advertisers rely more and more product placement. Today, a company has to make use of new communication channels to survive and stay ahead of the competition. This is why most companies are now leaning towards product placement as a new way to communicate with consumers. Product placements can be more powerful than we realize, making us prefer products even if we don’t prefer them. Every country has its own product placement practices. In this paper, product placement practices in Czech Republic is discussed.