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  • Küçük Resim
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    Effects of green product innovation and green strategy on company performance: Arçelik a.ş. case from Turkey
    (DSI, 2020) Karabulut, Ahu Tuğba; Ergun, Esra
    Green innovation has been a popular concept due to scarce environmental resources. Companies should conduct green innovation practices to have a sustainable growth and competitive advantages in the market place. If companies have green innovation strategies which are consistent to their corporate strategies and make green product innovations according to them, they can improve their performances. Green strategy and green product innovation have positive effects on performances of companies. The pupose of this study is to shed a light to the effects of green product innovation and green strategy on the performance of a Turkish company Arçelik A.Ş.
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    A new way of management: A scrum management
    (İstanbul Ticaret Üniversitesi, 2018) Karabulut, Ahu Tuğba; Ergun, Esra
    A scrum is widely used since 1990s in software development industry which is a fast changing and demanding industry so companies need to hire qualified employees who can manage themselves in a team based organizational structure to meet and exceed customer expectations. A scrum management offers advantages to software development companies to have and sustain competitive advantages. Its adaptations into other industries may be worthwhile to be explored from a management perspective to make contributions to both software development industry and other industries. The purpose of this paper is to shed a light to a new way of management which is a scrum management to make contributions to both software development industry and other industries. The concept, roles, objects, ceremonies, process and challenges of a scrum will be explained respectively in this paper which provides a comprehensive understanding of a scrum management.