Digital innovation: an antecedent for digital transformation

dc.contributor.authorKarabulut, Ahu Tuğba
dc.date.accessioned2021-01-23T13:40:49Z
dc.date.available2021-01-23T13:40:49Z
dc.date.issued2020en_US
dc.departmentFakülteler, İşletme Fakültesi, İngilizce İşletme Bölümüen_US
dc.description.abstractDigital innovation facilitates digital transformation of companies. Companies which conduct digital innovation can have and sustain competitive advantages in the market place. Digital product innovation, digital process innovation and digital business model innovation are major types of digital innovation. The purpose of this paper is to highlight the concept of digital innovation, explain its types and focus on its advantages for companies. Digital innovation is using information and communication technology (ICT) to create new and improved products, processes, business models, marketing and organizational methods and network. It has three main types namely digital product innovation, digital process innovation and digital business model innovation. Its advantages can be summarized as reducing costs, improving productivity and relationships with stakeholders, and increasing competitive advantages, market share, sales and profits.en_US
dc.identifier.endpage186en_US
dc.identifier.issue2en_US
dc.identifier.startpage179en_US
dc.identifier.urihttps://hdl.handle.net/11467/4397
dc.identifier.volume6en_US
dc.language.isoenen_US
dc.publisherİstanbul Ticaret Üniversitesien_US
dc.relation.ispartofInternational Journal of Commerce and Financeen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectDigital Innovationen_US
dc.subjectDigital Transformationen_US
dc.subjectAdvantagesen_US
dc.titleDigital innovation: an antecedent for digital transformationen_US
dc.typeArticleen_US

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