The impact of Hofstede's cultural dimensions on consumer behaviour intentions

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dc.contributor.authorSağlam, Mehmet
dc.contributor.authorAbdullahi, Maryama Dahir
dc.date.accessioned2022-04-04T08:02:34Z
dc.date.available2022-04-04T08:02:34Z
dc.date.issued2021en_US
dc.departmentFakülteler, İşletme Fakültesi, İşletme Bölümüen_US
dc.description.abstractThe purpose of this research was to examine the impact of Hofstede's culture dimensions (long-term/short term orientation, power distance index, masculinity/feminity index, uncertainty avoidance, and individualism/collectivism) on consumer behavior intentions (word of mouth, complaining behavior, purchase intention, price sensitivity) on two countries namely Turkey and Somalia. Primary data was collected using a questionnaire sent electronically via Google Forms to the respondents’ emails. Convenience sampling was used in the study. The sample size used here included 305 respondents–153 respondents from Somalia and the other 152 respondents from Turkey. SPSS 22 and LISREL 8.7 Packages Program was used for Statistical Analysis. As a result of the study, it was determined that Hofstede culture dimensions did not have an effect on consumer behaviour intention for the Somalia sample, while power distance and uncertainty avoidance had a positive effect on word-of-mouth communication and long term orientation had a positive effect on price sensitivity and complaining behavior intention for the Turkish sample.en_US
dc.identifier.endpage164en_US
dc.identifier.issue2en_US
dc.identifier.startpage140en_US
dc.identifier.urihttps://hdl.handle.net/11467/5248
dc.identifier.volume7en_US
dc.language.isoenen_US
dc.publisherİstanbul Ticaret Üniversitesien_US
dc.relation.ispartofInternational Journal of Commerce and Financeen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - İdari Personel ve Öğrencien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectHofstede culture dimensionsen_US
dc.subjectConsumer behavior intentionsen_US
dc.subjectSomaliaen_US
dc.subjectTurkeyen_US
dc.titleThe impact of Hofstede's cultural dimensions on consumer behaviour intentionsen_US
dc.typeArticleen_US

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