Global or local strategies? McDonald’s Turkey example
Yükleniyor...
Dosyalar
Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Ticaret Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study aims to explore how a global franchisor implements global and local strategies together in its Turkish franchisees. McDonald’s is a global franchisor which has a distribution license agreement with Anadolu Group in Turkey. The effect of the agreement is discussed in terms of global and local strategies in the fields of Supply Chain Management, Operations Management, Marketing Management, Finance Management, and Human Resources Management. In-depth interviews were conducted with five functional managers of McDonald’s Turkey to find out the approach of the company. According to the findings of the in-depth interviews, it is found out that the company implements both global and local strategies in Turkey to decrease its costs, increase its efficiency, and align its strategies with its headquarter. However, it focuses on local strategies more than global strategies due to the effect of its local distribution licensee Anadolu Group. This study has a this study has a unique approach and findings. Its questions were developed by authors based on their knowledge and experiences and the feedback gathered from five functional managers and top managers of the company. These comprehensive questions were not asked before to another global company to gather information in Turkey.
Açıklama
Anahtar Kelimeler
Global strategies, Local strategies, McDonald’s, Transnational Company
Kaynak
International Journal of Commerce and Finance
WoS Q Değeri
Scopus Q Değeri
Cilt
7
Sayı
2
