The mediator role of artificial intelligence in the influence of corporate strategies and competitive strategies on company performance
Yükleniyor...
Dosyalar
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Istanbul Commerce University
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The purpose of this study is to explore the mediator role of artifıcial intelligence (AI) in the influence of corporate strategies and competitive strategies on company performance in finance, telecommunication and information technology (IT) sectors in Turkey. This study focuses on the mentioned sectors since they are pioneers and heavy users of digital technologies. Data was collected from 569 employees in these sectors. Frequency distribution analyses, explanatory and confirmatory factor analyses, reliability analysis, correlation analysis, structural equation modeling, and mediator variable analysis were conducted to the data. According to the findings of the research, corporate strategies and competitive strategies have significant influences on AI and company performance. It is observed that AI has a significant influence on company performance. In addition, there is a partial mediating role of AI in the influence of corporate strategies and competitive strategies on company performance.
Açıklama
Anahtar Kelimeler
Corporate Strategies, Competitive Strategies, Company Performance, Artificial Intelligence
Kaynak
International Journal of Commerce and Finance
WoS Q Değeri
Scopus Q Değeri
Cilt
9
Sayı
2
