DSpace Arşivi :: by Yazar "Karabiber, Fettullah" değerine göre listeleniyor

Listeleniyor 1 - 1 / 1

Association rule mining to extract knowledge from online store transactions of a turkish retail company: A case study
(İstanbul Aydın Üniversitesi, 2014) Sivri, Elif Şafak; Kasapbaşı, Mustafa Cem; Karabiber, Fettullah
Data mining techniques have been implemented in many fields namely, marketing, insurance, finance, medicine, computer science and many more. In marketing it is used as a tool to cluster and classify customers so that their buying patterns, demographical information, market basket can be analyzed to help the CRM representative and decision makers [1]. In this study online store transactions of multi-branch Turkish Retail Company have been analyzed and many associations rules have been discovered. The analyzed volume of transactions of completed sales exceeds 14000 for a single season. At first data is cleaned from unrelated fields then presented to R studio to implement the Apriori algorithm[2] in order to extract knowledge and obtain association rules between goods. Results are proven be worthy over the conventional methodologies. The extracted data are tested successfully with a sample group of customers to validate the association rules which give unique insights about customer behaviors.