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    Digital entertainment culture and generation Y: An evaluation on social network games in Turkey
    (IGI Global, 2014) Kara, Bircan; Öztürk, R. Gülay
    Social Networking Games (SNGs) on Social Network Sites (SNS) is a popular online game genre at the present time. The purpose of this chapter is to explore motivations and investigate exclusively "Generation Y" playing social media games from the point of uses and gratifications theory experience. For this study, a focus group and in-depth interview methodologies were chosen. The results of this study provide evidence that Generation Y in Turkey play social networking games with an aggregate of motivations based on psychological and social reasons, such as to retire from the stress of daily life, to relax, and to spend time with friends as a consequence of sense of wonder and their advices. Based on the fact that they state that SNGs create a feeling of pleonexy, it can also be deduced that Generation Y approaches these games from a critical perspective. © 2014 by IGI Global. All rights reserved.