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Festivals as a type of event tourism: tenedos local flavours festival sample case
(İstanbul Ticaret Üniversitesi, 2014) Kömürcü, Gizem Beyaz; Boz, Mustafa; Tükeltürk, Şule Aydın
In today’s world, alternative tourism activities and tourism product diversification started to gain more importance due to the increase in the number of people participating in tourism and the change in the demands and the needs of the touristsFestivals, as an alternative form of tourism, increase the number of tourists, contribute to the promotion of the region and play an important role in the development of the destination. In this study, the impacts of Tenedos Local Flavours Festival were examined, travel purposes of the tourists were specified, the demographic characteristics of the local residents and the tourists were identified, their perceptions of Local Flavours Festival were assessed and some recommendations were made to achieve more effective results. The research findings show that Local Flavours Festival has positive effects on the promotion of Tenedos and also has economic, socio-cultural and environmental impact on local community. However, theresearch also concluded that the promotional actions of the festival and the activities organized during the event were insufficient.