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Impact of new trends: swot analysis of online and mobile banking: case study of a djiboutian bank
(İstanbul Ticaret Üniversitesi, 2019) Ali, Tessir Fahmi; Yıldırım, Figen
Banks around the world are taking advantage of the new trends such as new technologies to streamline their operations and provide a better experience to their customers. The collaboration and co-creation of financial services and products are not just a fad, but strong models to develop innovation in a sustainable way to meet the customer’s needs ideally. The financial sector of Djibouti has been boosted by the spread out of online and mobile banking offerings but also of the new regulations that support these new trends in the sector. This study focuses on the strategic approach of the new trends by using the SWOT matrix accompanied by a TOWS matrix to ascertain the growth and the future of online and mobile banking. The findings had been compiled and revealed the strengths and opportunities of the new trends as well as the weaknesses and threats. In the end, the use of the TOWS matrix leads to point out the important strategies that should be taken into consideration.