Çengel, ÖzgürIdhannou, Othmane2016-06-222018-08-052016-06-222018-08-052015Idhannou, Othmane . (2015). Cultural analysis of factors affecting customers online shopping behavior comparison of Germany with Turkey . (Yayımlanmamış yüksek lisans tezi). İstanbul Ticaret Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme, İstanbulhttps://hdl.handle.net/11467/2090http://library.ticaret.edu.tr/e-kaynak/tez/66476.pdfTez (Yüksek Lisans) -- İstanbul Ticaret Üniversitesi -- Kaynakça var.The aim of this study is to investigate the factors that affect online purchasing behaviour of two consumer groups from two different countries, Germany and Turkey. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer behaviours are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These differences are seen more specific when it is considered between two different consumer groups from different countries. A questionnaire was designed online, since the research was an online consumer behavior study, online data collection methods were preferred. The link of the questionnaire has been sent online between July 30 and August 31, 2015. 176 were responded and within the responded questionnaires 170 were usable for analysis (six incomplete responses have been eliminated). The sample consisted of individuals from or living in Turkey and Germany. The result of this study would contribute marketers who want to penetrate the market in Turkey and in Germany who is already present in the market and wants to maintain the loyalty of their customers. It can also be a part of the study on international consumer behavior toward online shopping.Abstract, 4 -- Table of Contents, 5 -- I.INTRODUCTION, 7 -- A. Background:, 7 -- B. MOTIVATION OF THE STUDY:, 8 -- C. PROBLEM STATEMENT:, 8 -- D. Research questions:, 9 -- E. THE SCOPE OF THE CURRENT STUDIES:, 9 -- f. MASTER THESIS ORGANIZATION: AIM & PURPOSE, 10 -- II. THEORITICAL FRAME WORK, 11 -- 2.1 THE CONCEPT OF E-COMMERCE, 11 -- 2.1.1 Categories of E-Commerce:, 12 -- 2.1.2 History of E-Commerce, 14 -- 2.1.3 Social Commerce, 14 -- 2.1.4 Smartphones, Tablet Computers (Mcommerce), 15 -- 2.2 Online group buying, 15 -- 2.3 Online shopping, 16 -- 2.4 Online consumers, 17 -- 2.5 factors affecting consumer behavior, consumer characteristics in the online medium, 19 -- 2.5.1 Personal Characteristics:, 19 -- 2.5.2 Psychological Characteristics:, 20 -- 2.5.3 Social Characteristics:, 21 -- 2.5.4 Cultural Characteristics:, 21 -- 2.5 COUNTRY CULTURE, 22 -- 2.6 Customer loyalty, 22 -- 2.7 trust, 23 -- 2.8 Disadvantages, 24 -- 2.9 hofstede cultural dimension theory, 25 -- 2.9.1 Power distance:, 25 -- 2.9.2 Individualism and Collectivism:, 25 -- 2.9.3 Masculinity and Femininity:, 26 -- 2.9.4 Uncertainty avoidance index:, 26 -- 2.9.5 Long term orientation v/s Short term orientation:, 27 -- 2.10 germany in comparision with turkey on hofstede’s model:, 27 -- III. RESEARCH METHODOLOGY, 29 -- 3.1 research approach and research philosophy:, 29 -- 3.2 data collection:, 30 -- 3.2.1 Primary Data:, 30 -- 3.2.2 Secondary Data:, 32 -- 3.3 reliability of results and evaluation:, 32 -- IV. RESEARCH FINDINGS & DATA ANALYSIS, 33 -- V. CONCLUSION, 51eninfo:eu-repo/semantics/openAccessTüketici davranışıTüketici davranışı_Psikolojik yönleriGüdüleme araştırması (Pazarlama)Consumer behaviorConsumer behavior_Psychological aspectsMotivation research (Marketing)HF 5415.3/I34Master Thesis163417974