Karabulut, Ahu TuğbaErgun, Esra2020-05-032020-05-032020https://hdl.handle.net/11467/3179Green innovation has been a popular concept due to scarce environmental resources. Companies should conduct green innovation practices to have a sustainable growth and competitive advantages in the market place. If companies have green innovation strategies which are consistent to their corporate strategies and make green product innovations according to them, they can improve their performances. Green strategy and green product innovation have positive effects on performances of companies. The pupose of this study is to shed a light to the effects of green product innovation and green strategy on the performance of a Turkish company Arçelik A.Ş.eninfo:eu-repo/semantics/openAccessGreen InnovationGreen Product InnovationGreen Innovation StrategyCompany PerformanceConference Object