Polat, ErayÇelik, FatihIbrahim, BlendKöseoglu, Mehmet Ali2024-01-162024-01-162023https://hdl.handle.net/11467/7118https://doi.org/10.1080/10548408.2023.2296655We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an overview of its current-state, and suggest ways forward. We adopted a systematic literature review methodology and reviewed 66 articles with TCM (theory/context/methodology) framework. UGV research focuses on (i) destination image perception, (ii) short-form videos and travel live-streaming, (iii) behavioral intentions, and (iv) crisis management. Theoretical development is diverse, given the descriptive nature of research questions, but it is still in its infancy. The context varies by H&T setting, type of social media platform, population, and country. Research methods and techniques range from traditional analysis to advanced machine learning or artificial intelligence-based quantitative approaches, predominantly qualitative methods.eninfo:eu-repo/semantics/embargoedAccessUser-generated content; user-generated video; short-form videos; travel live-streaming; social media platforms; destination image; behavioral intention; systematic literature review; co-word analysis; TCM frameworkArticle409894914Q1WOS:001138337600001N/A2-s2.0-8518195980810.1080/10548408.2023.2296655