Qalati, Sikandar AliBarbosa, BelemIbrahim, Blend2023-10-262023-10-262023https://hdl.handle.net/11467/6820https://doi.org/10.1007/s10668-023-03982-8Being a part of society, employees’ behavior can’t be ignored, and it must be encouraged to sustain nature for the upcoming generation. Following the resource-based view theory, this study aims to identify the factors infuencing employees toward sustainable behavior. To meet the objectives, cross-sectional data were collected from employees of manufacturing companies, and structural equation modeling was used for the analysis. The study results show a positive efect of participative decision-making and employee motivation on employees’ eco-friendly innovation capabilities and behavior. Additionally, this research reveals that employee motivation partially mediates the link between participative decision-making, eco-friendly innovation capabilities, and behavior. Furthermore, this research evidenced a positive moderation of green culture on the relationship between participative decision-making and eco-friendly innovation capabilities, evidencing that the relationship is stronger when the culture is high. This research contributes to the existing literature by providing a deeper understanding of the factors infuencing employees’ eco-friendly innovation capabilities and behavior. It highlights the signifcant roles of green culture as a moderator and employee motivation as a mediator, ofering novel perspectives to both theory and practice.eninfo:eu-repo/semantics/embargoedAccessEco-friendly behavior · Eco-friendly innovation capabilities · Employee motivation · Green culture · Manufacturing sector · Participative decision-makingArticleQ2WOS:001079669200002N/A2-s2.0-8517398565310.1007/s10668-023-03982-8