Polat, ErayÇelik, FatihIbrahim, BlendGürsoy, Doğan2024-03-062024-03-062024https://hdl.handle.net/11467/7159https://doi.org/10.1080/10548408.2024.2317741This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies research themes, theoretical underpinnings, and methodologies utilized in IM-research. Seventy-five studies are examined through co-citation, bibliographic coupling and content analysis based on the TCCM (theory/context/characteristics/methodology) framework. Co-citation analysis reveals that IM-research focused on travel blogs, vlogs, celebrity endorsement, influencer authenticity. An assessment of recent studies through bibliographic coupling indicates a partial shift toward the study of more contemporary issues. This field-discipline-focused hybrid-review contributes to literature and practice by presenting the past, present, and future of IM-research.eninfo:eu-repo/semantics/embargoedAccessSocial media influencers; influencer marketing; bibliometric analysis; co-citation analysis; bibliographic coupling analysis; TCCM framework; travel vlog; celebrity endorsement; destination marketing; travel decision- makingArticle413322343N/AWOS:001164575600001N/A2-s2.0-8518531653010.1080/10548408.2024.2317741