Doruk, Ece Karadogan2024-10-122024-10-122014978-146666191-2; 1466661909; 978-146666190-5https://doi.org/10.4018/978-1-4666-6190-5.ch010https://hdl.handle.net/11467/8850The research conducted in Turkey indicates that the television viewers usually spend their leisure daytime watching television programs such as health, cooking, beauty, fashion, shopping, and competitions. These programs that mostly refer to entertainment function enable viewers to learn as well as have an enjoyable time. Among the reasons why the television viewers prefer to watch these programs are migration to larger cities and the need of the viewers, who spend more time together at home with the family and have nothing but the television at home as the neighborhood culture has disappeared, to see their equivalents and communicate their troubles. This chapter discusses the changing program preferences of the television audience and the causes affecting the transforming program contents since the early 2000s in Turkey, which is one of the countries with the highest television-viewing rate and uses the method of in-depth interview with the experts in the field. © 2014 by IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Chapter161181N/A2-s2.0-8494599155910.4018/978-1-4666-6190-5.ch010