Tokgöz, Cemile2018-02-012018-02-0120170000-0021https://hdl.handle.net/11467/1781https://doi.org/10.21645/intermedia.2017.35Anlatı aktarıldığı medyanın özelliklerine göre biçimlenmekte ve insanların dünyayı görme biçimlerini etkilemektedir. Sosyal medya yeni bir anlatı kültürü doğurmuştur. Sosyal medya profilleri kullanıcının yaşam hikâyesini yansıtırken, hikâye özelliğiyle kullanıcılar gündelik hayatlarından kesitleri fotoğraf, video, konum verisi, emojiler, metin gibi unsurları kullanarak paylaşmaktadır. Herkesin kendi hikâyesini anlatma ve beğenilme arzusunu serbest bıraktığı bu çağda, sosyal medya anlatıları idealize edilen ve kolektif imgelemin ürünü olan kimlikler sunmaktadır. Sosyal medya hikâyelerinin 24 saat sonunda uçucu olma özelliği, hızlı içerik üretim, paylaşım ve tüketimini körüklemektedir. Hız hikâyeyi deneyimden, auradan ve derin bir anlatı dilinden uzakta tutmakta, yerine ‘an’ı yaşarken aktarmanın cazibesini koymaktadır. Anı kaydetme ve yaşarken paylaşma alışkanlığı, kişisel tarih, hatıralar ve belleği etkilemektedir. Bu çalışma, sosyal medyanın anlatıda dönüştürdüğü yönleri, kimlik ve bellek ekseninde eleştirel bir bakış açısıyla ortaya koymayı konu edinmiştir. Öncelikle hikâye anlatıcılığı çerçevesinde sosyal medya anlatıları değerlendirilmekte, sonrasında sıradan hayatların hikâyeleşme serüveni kimlik sunumu, beğenilme arzusu, mahremiyet sorunsalı, estetik, dil, deneyim ve dijital bellek unsurları üzerinden tartışılmaktadır.The narrative influences ways of seeing of people and it is shaped according to the characteristics of the media it has posted. Mass media, visual culture and digital media have shaped the stories according to their structural characteristics. Social media has created a new narrative culture. While social media profiles reflect the user's life story, users share their moments with photos, videos, location data, emoji, text, etc. from their everyday lives with the ephemeral story feature. In this era, which everyone is telling their story and releasing the desire for pleasure, people provides idealized identities via social media stories. The fading out feature of social media stories (ephemeral stories) after 24 hours provokes rapid content production, sharing and consumption. Speed keeps the story away from experience, aura and a deep narrative language. Mark Zuckerberg, founder of Facebook, said: “Timeline is your life story. Tell your whole life story in a single page.” Social media users, show places where they travel by using photos with locational data and hashtags; share moments of their lives in slides with 24 hour ephemeral stories; and transfer an event to their friends with live broadcasting, on Instagram, Snapchat, Facebook etc. With all these facilities users share moments from everyday life, build an online profile that reflects ideal identity and tell their stories. Shared contents are shaped by followers’ comments and likes, so become collective products. Social media profiles have been the carriers of personal history and affect digital memory. All of these effects, like all narratives, change the perception, language and life style of the users. With the corrosion of public space and the rise of private space, forms of socialization in urban space have also transformed. This life style has changed the transfer of experiences and stories. With the fall of public space and the diffusion of social media into everyday life, the individual constructs an identity through the social media profiles and thus tells their own stories. Digital storytelling in social media has turned into a tool of self presentation and profile pages reflect idealized selves. Human, who needs to be seen by the others to be aware of her / his existence, has created more visible ways of presentation of the self with the help of social networks. Social media users who are attracted by many followers become micro-celebrities. So the narrative transforms into performance. Sharing of moments of private life in social media and consuming those contents constantly, changes the perception of intimacy and imposes transparency. Social media users who shares his / her own life story and follows others’ lives, performs with the desire for pleasure. The aesthetics expected from art works are not sought in social media narratives. Because these narratives have created their own aesthetic values such as duck face selfies. Social media stories transform from punctum to studium. In addition, social media users are telling their stories with new language practices. Using hashtags is the short and fun way to express what to be said. Because of the using non-aesthetic visuals and hashtag language, digital storytelling become standart. Social media timelines resemble an album where memories are recorded. In addition they offer the possibility to record a moment while living. Therefore, sharing a moment while living has become a part of that moment. Today our memories are filled with photos, videos, text etc. in social media rather than our remembrances, and users share on their social media profiles what they want to remember from their personal history. That means, social media narratives functions as digital memory and manipulates the natural functioning of memory. Users’ moments are not only in their memory but also in digital networks. The things we remember and experience are the values that make up identity. The memory needs to repeat the stories to remember and rituals protect collective memory. Social media narratives creates a collective memory and imagination with its own rituals. In this study, narrative is considered as a building stone of human perception of the world. Social media narratives are evaluated within the context of storytelling, and the impact of social media narratives on the individual’s way of seeing is discussed. The effects of social media narratives on identity, aesthetics, language and memory are considered in a crtical frame. First of all, presentation of the self, the desire for pleasure and transformation of perception of intimacy will be mentioned. Secondly, aesthetic and language of social media narratives will be discussed. Finally, the existence of the experience transfer which is an important element of the story will be questioned, and the effects of social media narratives on memory will be evaluated.trinfo:eu-repo/semantics/openAccessSosyal MedyaDijital AnlatıHikâyeKimlik SunumuBellekSocial MediaDigital NarrativeStoryPresentation of SelfMemoryArticle4725526810.21645/intermedia.2017.35