Yıldırım, FigenKaratum, Serhat09.08.20182018-10-0209.08.20182018-10-022018Karatum, Serhat. (2018). The effect of social media ın marketing activities of smes in Turkey. (Yayınlanmamış doktora tezi). İstanbul Ticaret Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbulhttp://katalog.ticaret.edu.tr/e-kaynak/tez/76809.pdfhttps://hdl.handle.net/11467/2439Tez (Yüksek Lisans) -- İstanbul Ticaret Üniversitesi -- Kaynakça var.[Abstract Not Available]ABSTRACT, I -- TABLES,. İV -- FIGURES,. Vİ -- ABBREVIATIONS,. Vİİ -- INFORMATION, 1 -- CHAPTER 1: A CONCEPTUAL FRAMEWORK OF MARKETING COMMUNICATION,. 3 -- 1.1 Marketing Communication As A Concept, 4 -- 1.2 Marketing Communication Process, 5 -- 1.3 Traditional Marketing Communication Tools,. 7 -- 1.4 New Media and Marketing Communication,. 9 -- CHAPTER 2: SOCIAL MEDIA AS MARKETING COMMUNICATION TOOL,11 -- 2.1 Features of Social Media and Social Media Networks, 12 -- 2.1.1Social Media Channels and Tools: Web 2.0,. 14 -- 2.1.2 Blogs,. 16 -- 2.1.3 Facebook,. 18 -- 2.1.4 Twitter, 19 -- 2.1.5 Instagram: Image Sharing Networks,. 20 -- 2.1.6 Location-Based Application: Foursquare & Swarm, 21 -- 2.1.7 Wikipedia, 21 -- 2.1.8 Youtube: Video Sharing Networks,. 22 -- 2.2 Social Media Network Usage Stats Of Turkey, 23 -- 2.3 The Role Of Social Media On Marketing Activities, 24 -- 2.4 Social Media Marketing Strategies,. 25 -- 2.5 Word of Mouth: The Digitalization of Word of Mouth Marketing,. 29 -- 2.6 Social CRM: Blend of Social Media Networks and Customer Relationship Management,.,. 30 -- CHAPTER 3: ENTREPRENEURSHIP AND SMALL AND MEDIUM ENTERPRISES IN TURKEY,34 -- 3.1 Small and Medium Scaled Entrepreneurship Definition In Turkey and In European Union,34 -- 3.2 The SME’s Effects On Turkish Economy and Statistics on Turkish SME’s,. 35 -- 3.3 SME Marketing and Networking, 38 -- 3.4 The Problems in Small and Medium Enterprises In Turkey,. 39 -- CHAPTER 4: RESEARCH DETAILS AND RESEARCH RESULTS,42 -- 4.1 Aim Of The Study,. 42 -- 4.2 Research Questions, 42 -- 4.3 Hypotheses, 43 -- 4.4 The Purpose and The Method of Data Collection, 43 -- 4.5 Data Analysis and Interpretation, 44 -- 4.6 Sampling,. 44 -- 4.7 Limitations, 44 -- 4.8 Findings, 45 -- CONCLUSION,.57 -- REFERENCES,.60 -- APPENDIX,.66eninfo:eu-repo/semantics/openAccessİnternet pazarlamaPazarlama_Sosyal yönleriSosyal medyaInternet marketingMarketing_Social aspectsSocial mediaHF 5415.1265/K37Doctoral Thesis506235