Ekmekçi, İsmailNebati, Emine Elif2020-11-212020-11-2120191877-0509https://doi.org/10.1016/j.procs.2019.09.056https://hdl.handle.net/11467/38143rd World Conference on Technology, Innovation and Entrepreneurship, WOCTINE 2019 -- 21 June 2019 through 23 June 2019 -- -- 141488Explanation of Innovative products, processes and services is a complex process which is possessed of strategies that have modern designs and systems. Nowadays, companies want to be more productive and more efficient. However, rapid and large changes are happened in competitive conditions. To exist competitive in the world of competitive, rapidly changing and flourishing, scientific developments had to be followed. To gain competitiveness, the companies need to procreate new products or eliminating the existing contradictory states. In this case, TRIZ (Theory And Innovative Problem Solving) the most effective scientific method, used by managers or inventors. In this study, TRIZ method was described in detail. However creativity and innovation concepts were explained. In addtion, TRIZ method was presente d in comparison with other creative techniques. In the last part, sam pling was expressed about TRIZ method by explaining the application, accomplished by using TRIZ method. © 2019 The Authors. Published by Elsevier B.V.eninfo:eu-repo/semantics/openAccessConflict MatrixInnovationNew Product DevelopmentTRIZConference Object158303315N/A2-s2.0-8507626033210.1016/j.procs.2019.09.056