Gül Ünlü, DeryaKuş, OğuzGöksu, Oğuz2021-01-122021-01-122020https://hdl.handle.net/11467/4335https://doi.org/10.21645/intermedia.2020.70Dijital iletişim ortamlarının kullanımının yaygınlaşması, bireylerin benlik performanslarını sergilemelerine olanak sağlayan sahneleri de çeşitlendirmiştir. Günümüzde bireyler, kişisel hesapları üzerinden kendilerine dair hedefledikleri benlik sunumlarını takipçilerine/arkadaşlarına sergileyebilmekte ve böylelikle dijital benliklerini inşa edebilmektedirler. Bu süreçte özellikle video paylaşım platformlarının, hem kullanıcılarını performanslarını sergileyebilecekleri izleyicilerle buluşturması hem de birey ile izleyici arasındaki etkileşimi sağlayacak teknik bir altyapı sunması bakımından ön plana çıktığını söylemek mümkündür. Söz konusu video paylaşım platformlarından biri olan TikTok ise, bireyin benlik sunumunu gerçekleştirebilmesi için videolarını düzenleyerek, ilgi çekici kılabileceği ve diğer kullanıcılarla etkileşime girebileceği güçlü bir teknik altyapı sağlaması dolayısıyla benzerlerinden ayrılmaktadır. Bu odak noktasından hareketle gerçekleştirilen çalışma, TikTok kullanıcılarının, paylaştıkları video içerikleri aracılığıyla sergiledikleri benlik performanslarını analiz etmeyi amaçlamakta ve TikTok kullanıcılarının video içeriği oluştururken sahne arkasında nasıl bir hazırlık yaptıkları, video paylaşımlarını hangi kriterleri gözeterek gerçekleştirdikleri ve hedefledikleri dijital benlik sunumuna uygun olarak hangi video içeriklerini paylaşmayı/paylaşmamayı öncelikli olarak tercih ettikleri sorularına yanıt aramaktadır. Ayrıca kullanıcıların içerik üretim motivasyonları ve içerik üretimi sonucundaki beklentilerinin keşfedilmesi de çalışma hedefleri arasında yer almaktadır. Bu kapsamda, yarı yapılandırılmış yüz yüze görüşme tekniğine dayanan betimsel bir alan araştırması gerçekleştirilmiştir. Çalışma sonucunda ise, katılımcıların kişisel TikTok hesapları üzerinden yayınladıkları video içeriklerini, hedefledikleri dijital benlik sunumları doğrultusunda yapılandırdıkları ve videolarını yayınladıktan sonra takipçilerinden aldıkları etkileşim oranına bağlı olarak performanslarını şekillendirdikleri bulgulanmıştır.The proliferation of digital communication environments has also diversified scenes that allow individuals to perform self-performance. Nowadays, people can show their target-self presentations to their followers/friends through their personal accounts and thus build their digital selves. In this process, it is possible to say that video sharing platforms in particular come to the fore in terms of bringing their users together with viewers who can perform and providing a technical infrastructure to enable interaction between the individual and the viewer. TikTok, one of the video sharing platforms in question, is separated from its counterparts by editing their videos so that the individual can perform the self-presentation, providing a strong technical infrastructure that can make them interesting and interact with other users. Because TikTok provides users with opportunities such as editing videos, making them more engaging (sound effects, filters, tags) and interacting with other users (using original hashtags, challenges, and algorithms) and thus enabling the digital self-presentation to be performed effectively. It is also seen that TikTok's distinctive structure differentiates the user's digital self-performance experience. TikTok users prefer functions such as the hashtag, which has a common use in most social networks, because it offers different functions specific to TikTok. In addition, the fact that the content production and consumption process among users is rising on a collaborative interactive production basis such as duets and video responses makes TikTok an essential platform to research, which brings a new perspective to existing social media functions and understanding. The study, which is based on this focus, aims to analyze the self-performance that TikTok users perform through the video content they share. In addition, the discovery of users' expectations as a result of content production motivations and content production is also among the working goals. In this context, a scriptary field survey based on a semi-structured face-to-face interview technique was carried out. In-depth interview design and implementation protocol put forward by DeMarris (2003) during the face-to-face interview process was used. In determining the participants who will take part in the field research, the method of sampling was used in accordance with the purpose. Participants included in the study accordingly. According to the categorization of Zea and Heekyoung (2019), participants have been selected from individuals who are included in the creative group, i.e. individuals who actively produce content and regularly track shared content with other users. Thus, it is aimed to select the participants included in the study from users who perform in front of the stage at TikTok and interact with their followers, compared to the user profiles in other categories. As a result of the study, it was determined that these videos, which participants chose from the current and popular topics in TikTok, will not lead to a negative self-presentation of the video content they will share for themselves, as well as the content of the users, going through an editing process behind the scenes until they reach the stage of publication. Accordingly, users make several editing such as adjusting the camera angle, checking the background, memorizing lyrics and making various arrangements, such as trial shooting. Among the most important arrangements where it is thought to increase the quality of the content to be shared are the memorization of the lyrics and the practice shoot. Once the preparation process of the video is complete, users finalize the content that is ideal for self presentations through editing tools such as using effects, editing video color, sound and duration, and adding various stickers. In fact, they even get approval of the suitability of the content by sending the final version of the video to their immediate surroundings. The agreed content is shared in the evening hours, which is thought to be the time interval in which TikTok is most used. In addition, users refrain from adding too much text in the video content they share because they think it is appropriate for TikTok's structure and will get more interaction and they also add hashtags or emoji, and short video captions. When the thoughts of the participants about the content they bring to the stage by preparing behind the scenes are examined, it is seen that they take a different role depending on the concepts of their TikTok videos and they express that they are completely different from their offline selves because of these roles they undertake. Among these roles adopted, the appearances sympathetic and fun to the follower come to the forefront, and users are found to shape their video content in this direction. In addition, users are particularly avoiding sharing some content in order to showcase the self-presentations they want to take to the front of the stage. These content include content that users believe is personal information and not suitable for their own presentations. Furthermore, the likelihood that users will get more interactions does not affect their decision not to share content that they don't think fit sings. On the other hand, the interaction rate is the most important criterion that the user considers when choosing from content that he thinks is appropriate for his own self presentation.trinfo:eu-repo/semantics/openAccessBenlik sunumuDijital benlik sunumuTikTokSelf-presentationDigital self-presentationArticle71211512810.21645/intermedia.2020.70