Karabulut, Ahu TuğbaKaynak, EHarcar, TD2020-11-212020-11-212007978-1-888624-06-9https://hdl.handle.net/11467/422616th World Business Congress -- JUL 04-08, 2007 -- Maastricht Sch Management, Maastricht, NETHERLANDSWOS:000297040100002The purpose of this study is to determine the effects of the external factors (opportunites and threats) on the internal factors (strenghts and weaknesses) of the company. It also aims to determine the effects of the internal factors and the external factors on the strategy choices of the company. This study was conducted into the 1000 Major Industrial Enterprises that were determined by the Istanbul Chamber of Industry for the year 2006. The data was collected via questionnaire and analyzed with the descriptive research model. Frequency Distribution and correlation analyses were applied to the data.eninfo:eu-repo/semantics/closedAccessConference Object16714N/AWOS:000297040100002