Solving the Sales Problem of a Poultry Meat Company with Thinking Process
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The use of new technology in order to achieve real improvement and to increase productivity in a business can be effective in the long term only through the correct analysis of the current status of the business. After the current status is detected, the improvement studies should be continued towards the existing constraints and the studies for eliminating new constraints that will occur at certain time intervals should be repeated. Unless improvement can be sustained, long-term solutions cannot be in question. In family foundations or charitable foundations; factors such as close relationships, special connection, and lack of education come to the forefront, and bulky organizations prevent innovative developments. There is a need for approaches that see the business as a whole and predict the future by uncovering the real situation. One of them is Theory of Constraints. In this paper, a case study is presented in which the problems arising from production and planning, sales and management mistakes in a food business, which is a charitable foundation, were elevated with the application of Theory of Constraints. In the study, the steps such as Current Reality Tree, the Evaporating Cloud and the Future Reality Tree from the Thinking Process were realized. As a result of putting the recommendations into practice, significant improvements were made in the business under examination.