Green marketing and carbon footprint in chemical industry
CitationBeadin, Bahadır. (2017). Green marketing and carbon footprint in chemical industry. (Yayımlanmamış yüksek lisans tezi). Istanbul Commerce University, Institute Of Social Sciences, Business Administration, İstanbul
This study is designed to answer various questions relevant to green marketing and carbon footprints in chemical industry. The topic is presently of great concern globally. Several researches are made on green marketing and carbon footprints with the help of significant information provided by the experienced researches which assisted the thesis in deriving conclusion. Organizations (specially the chemical industries) are getting aware of the importance of green marketing and hence mending ways to produce eco-friendly products. The study used several quantitative and qualitative methods to ensure how much does green marketing influence carbon footprints in chemical industry. Data is collected primarily with the help of questionnaires that were filled in by the respondents of different genders, age groups and professions. The data was collected using non-probability sampling. Calculations and estimations were therefore performed to get quantitative answers. The research also emphasizes upon how chemical industries are contributing to the increasing number of carbon footprints in atmosphere. It finds how well chemical organizations are doing to minimize harmful effects of production of their goods. Metrics of carbon footprints are focused. The study concludes its search and data estimations in a generalized way, giving possible solutions to our problem and finding ways to minimizing carbon footprints.