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The Impact Of Zero Moment Of Truth On Consumer Buying Decision: An Exploratory Research In Turkey 

Ertemel, Adnan Veysel; Peyk, Peyvent (International Center of Social Sciences and Education Research, 2015)
As a result of technological improvements, consumer purchase decision process deviates from its traditional behaviors. Considering the traditional consumer behavior, process of product purchase decision begins with being ...



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AuthorErtemel, Adnan Veysel (1)Peyk, Peyvent (1)SubjectImpulsive Buying (1)Moment of Truth (1)Purchasing Decision (1)Zero Moment of Truth (1)... View MorePublication TypeconferenceObject (1)Languageeng (1)Publication CategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı (1)Access Typeinfo:eu-repo/semantics/openAccess (1)Date Issued
2015 (1)
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