Düşüncelerin dışavurumu olarak moda dünyası: iletişimsel kodlara yansıyan örnekler üzerinden karşılaştırmalı bir analiz
Küreselleşen dünyada kapitalist dizgenin sonuçlarından biri olan popüler kültürün toplumu etkilediği alanlardan biri kuşkusuz modadır. Moda, bireylerde popülerliği amaçladığı gibi onlara farklı yaşam tarzlarını sunarak da onları bu kültürün bir parçası konumuna getirmektedir. Bu yolla bireyleri sürekli tüketime teşvik eden moda onlara kendi düşüncelerini yansıtan birtakım kodlarla birlikte sunulmaktadır. Birey ise kendi ruhuna ve düşüncesine uygun giysiyi tüketmekte ve kendisi hakkında sözlü ya da yazılı iletişim kurmadan modanın görselliğini kullanarak duruşunu çevresine çoğu zaman böylesi bir yolla iletmeyi tercih etmektedir. Bu durumu anlamak için de birtakım görsel kodları çözümlemek gerekmektedir. Bu çalışmada, insanların neden özellikle bazı giysileri ve renkleri tercih ettikleri, renklerin altında yatan iletilerin neler olduğu saptanarak giysilerin neden düşünseli somut kılan araçlar oldukları tespit edilmeye çalışılmıştır. Bu amaçla moda dünyasındaki giysiler iletişim bağlamında modelleri, renkleri ve aksesuarlarına göre görsel kodları açımlayabilmek adına göstergebilimsel çözümleme yöntemi kullanılarak analiz edilmiştir. Bunun için moda blogları, fotoğraf paylaşım siteleri ve televizyonlarda yayınlanan moda uzantılı popüler programlar çalışmanın ana evrenini oluşturmuştur. Bu çerçevede elde edilen bulguların değerlendirilmesi yalnızca araştırma kapsamındaki sonuçları ortaya koymak adına gereklidir. Çalışmanın sonucunda, giysilerin modanın bir parçası olarak özünde çeşitli düşüncelerle kodlandıkları, giysilerdeki ayrıntıların dahi topluma bir anlam ilettikleri tespit edilmiştir.In a globalized world, one of the effects of popular culture, which is a consequence of capitalism, is undoubtedly fashion. As well as aiming popularity among individuals, fashion make them a part of popular culture by providing different lifestyles to them. In this way, while encouraging individuals to consumption, fashion is presented to them by codes which reflect their own thoughts. Individuals consume the clothing which is suitable to their spirit and thoughts and reflect themselves by using fashion’s visuality without having a word either via verbal or written communication. To understand this situation, some visual codes are needed to be resolved. In this study, why people choose some specific clothing items and colors, what messages lie beneath those colors and why clothes make thoughts concrete are tried to be identified. With this aim, clothes in fashion world are analyzed by semiotics to decipher the visual codes according to their colors, models and accessories in a communicational context. In this study that is aimed to explain visual codes of fashion as a nonverbal mode of representation, semiotical codes which fashion involves are important in terms of depth of the study. In this study, clothes has been analyzed to be able to understand visual elements that fashion presents. In the first part constitute from the reflections of clothes to communication according to their styles, fabric, style, detail and cuttings has been centered. In here, triangle, sharp and keen forms that refer to the nature of men has been implied. In this analyze over styles that political position and patriarchal society structure linked to each other, it is discussed that curvaceous styles reflect feminine and agreeable message as well. Moreover, in this part, fashion system of Roland Barthes is determinative. Fashion system shows which clothing types reflect comfort or seriousness. For example, it can be seen here what kind of clothing styles make elites as ‘elite’. In addition to the identity of elite class, it gives a status and prestige to them as well. Secondly in the analyze, it has been seen that some of the colours have different codes according to their field of use. This analyze is important because those messages they involve in the society need to be understood. Particularly, combining colours with some other colours cause a differentiation on the messages. It is pointed out that colours lead to different meanings on different styles. In this chapter colours according to their meanings involved in nonverbal communication, it has been given place to some kind of features of colours as well. In total, under the title of eleven different colour category like purple, yellow, red, white, black blue, pink, orange, green, brown and rainbow has been analyzed in relation to each other in a holistic sense. It has been identified that messages during communication process colours convey have some differences. Lastly in the analyze, it has been identified that beside of style and colours accessories affect communication process as well. The study deals with elements of fashion in the frame of holism, according to accessories communication reflections of clothes has been evaluated too. Accessories in here, written under three different tittle like percing, tattoo and earring. While piercing and earring has been approached as an ornament, tattoo bear qualification of a accessory done over body. It was prominent that use of all those accessories convey different point of views during nonverbal communication process. In addition, it has been seen that messages in the accessories are perceieved in different dimensions. When approached from a historical perspective, all the accessories from the past till today were evaluated in relation to human body politics. According to this, it has been seen that accessory users affected and also have been affected by other cultures. It has been stated that every single accessory have a different quality than others. People give messages to society by the way of their bodies by using those accessories that enable them to change their bodies. In addition this situation represents a person different than other people, in some certain situations it includes the messages desired to be given. This is presented in this study by taking into consideration of signifiers (style, colour, accessory) and sifnified (messages of fashion elements include). Beside of Barthes’s denotation and connotation conceptions, it has been seen that myths has a role in here. Because, sign systems like advertisement and fashion exist in a society lead by myths. On the other hand, colour used on clothing, style and accessories involve human body into cultural process. At this point, clothes are one of the most important tools of adding people a gender over bodies. Clothes as a tool of stimulating people to consume more by way of popular culture, has a role of determination of life styles. Meanings and messages that clothes contain has been based in this study other than their main functions like keeping body from outsider effects and covering. From this, it is known that fashion has a leading role over the popularisation of clothing. Fashion uses clothes and elements of clothes like styles, colours and accessories as an expression of thoughts. Thus, abstract thoughts become concrete on clothes. This becomes common on the society because of the fashion cycle and covering the majority. Accordingly, fashion becomes one of the leading fields concerning nonverbal communication in the world of clothing. It is quite necessary to evaluate the visual elements of fashion world for the sake of understanding communicative codes. Fashion blogs, photo sharing websites and popular TV programs about fashion are the universe of this study. Evaluation of this data gained through this framework is only necessary to introduce the results of this study. At the end of this study, clothes as part of fashion, are concluded to be coded with various thoughts in themselves and even the details on the clothing forward some meaning to the society.