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The importance of unconscious mind for consumer engagement in the digital age: a model proposal
(Pazarlama ve Pazarlama Araştırmaları Derneği, 2017)
We witness a new kind of reality in terms of marketing environment and consumer environment in 21st century, characterized as information age. There is an ever-increasing competition in marketing environment resulting in ...
The effect of product portfolio on purchase intention in e-commerce web sites
(İstanbul Teknik Üniversitesi & Bahçeşehir Üniversitesi, 2018)
E-commerce has globally become commonplace in the recent years. In the 21st world marketing envirement, e-commerce deserves special attention when studying brands and their marketing activities. This study investigates the ...