Browsing Uluslararası Ticaret (İngilizce Destekli) by Publisher "Bursa Teknik Üniversitesi"
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Managerial Implications Of The Relationship Between Customer Care And Purchase Intention In Online Shopping (Bursa Teknik Üniversitesi, 2019)This paper studies customer care as an important factor that affects the performance of B2C e-commerce websites. A survey was conducted to 464 Turkish B2C website customers. Analysis method of this study is partial least ...