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The role of social media advertising in consumer buying behavior
(İstanbul Ticaret Üniversitesi, 2016)
P Consumer buying behavior is known also as consumer decision making is the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy require needs. This study has been ...
Consumer insight as competitive advantage using big data and analytics
(İstanbul Ticaret Üniversitesi, 2015)
Digital revolution serves as a competitive advantage to businesses that are able to analyze consumer behavior in order to gain insights for their strategic advantage. After the advent of Internet, the past two decades ...