Now showing items 1-4 of 4
The determinants of intention to shop online and effects of brand equity on e-store patronage
While the penetration of the Internet in consumers’ daily lives still continue with an increasing momentum, this new medium has experienced a radical transformation from being a communication tool to be an economic platform ...
The mediator roles of attitude toward the web site and user satisfaction on the effect of system quality on net benefit: a structural equation model on web site success
(European Scientific Institute, 2016)
The purpose of this study is to examine the mediator roles of attitude toward the web site and user satisfaction on the effect of system quality on net benefit. A new conceptual model for web site success is developed based ...
The Effect Of E-Commerce Web Sıte Securıty On Purchase Intentıon
(Beykoz Üniversitesi, 2018)
This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were ...
The effect of product portfolio on purchase intention in e-commerce web sites
(İstanbul Teknik Üniversitesi & Bahçeşehir Üniversitesi, 2018)
E-commerce has globally become commonplace in the recent years. In the 21st world marketing envirement, e-commerce deserves special attention when studying brands and their marketing activities. This study investigates the ...