Now showing items 1-4 of 4
The effect of consumer based brand equity on brand reputation
(Mersin Üniversitesi Eğitim Fakültesi, 2017)
This study aims to to shed light into an unexplored area of the marketing by exploring the relationship between Consumer Based Brand Equity and Brand Reputation, two distinct constructs, the former from marketing theory ...
The effect of perceived benefit on consumer based brand equity in online shopping context
(Ege Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2019)
The perception of consumers related to the benefits of using online channels for shopping is an important factor in the determination of their intention to shop online. This study aims to contribute to the current literature ...
The Effect Of E-Commerce Web Sıte Securıty On Purchase Intentıon
(Beykoz Üniversitesi, 2018)
This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were ...
Managerial Implications Of The Relationship Between Customer Care And Purchase Intention In Online Shopping
(Bursa Teknik Üniversitesi, 2019)
This paper studies customer care as an important factor that affects the performance of B2C e-commerce websites. A survey was conducted to 464 Turkish B2C website customers. Analysis method of this study is partial least ...