Browsing by Publisher "İstanbul Teknik Üniversitesi & Bahçeşehir Üniversitesi"
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(İstanbul Teknik Üniversitesi & Bahçeşehir Üniversitesi, 2018)E-commerce has globally become commonplace in the recent years. In the 21st world marketing envirement, e-commerce deserves special attention when studying brands and their marketing activities. This study investigates the ...